Generally, the MultiSpeak Trademark License Agreement contemplates that Licensees will use the appropriate MultiSpeak trademarks to identify themselves and/or their products in advertising (print or broadcast), product packaging, promotional merchandise, on promotional materials (such as press releases, product announcements, etc.) on web sites and other electronic or print media.
There are several MultiSpeak logos. There is the basic MultiSpeak logo and there are also Vendor/Product Logos that may be used to identify developers and vendors or specific products, as appropriate.
If you are referring to your company, then use the correct Vendor Logo:
- If MultiSpeak compliance or interoperability has not yet been certified for any product- use the Participating Vendor Logo.
- If MultiSpeak compliance or interoperability has been certified for at least one of your company’s products –use the Software Developer Logo.
- In some cases, it may be appropriate to use more than one of these logos, such as when you have a compliant or interoperable product and have an employee who has received the MultiSpeak Integrator training certificate. You may choose whether to use one or both logos.
If you are referring solely to one or more compliant or interoperable products, then use a Product Logo:
- Compliant (general)
- Compliant (version specific)
- Interoperable (version specific)
It is incorrect and misleading to use a Compliant Product Logo or Interoperable Product Logo in any application that is referring to your company as a whole or which also shows non-compliant or non-interoperable products.
Thus, you may not use a Product Logo where it is your entire company (rather just specific or services) that is being described- or-where products other than just MultiSpeak certified products are listed or described, such as on your web site’s home page, a company brochure, in company advertising or promotional materials, in a presentation, etc.
If a single web page, a brochure panel, single ad, presentation slide, etc. is referring only to one or more compliant or interoperable products, then it is appropriate to use a Product Logo.
- Do not invent new logos. The only approved Vendor/Product Logos are: Logo for Participating Vendors, Logo for Software Developers, Logo for Compliant Product (general), Logo for Complaint Product (version specific), and Logo for Interoperable Product (version specific).
- Only use the Vendor/Product Logo or Logos that are appropriate to your organization and/or its products. Only products receiving the certification may use a Compliant/Interoperable Product Logo.
- Do: Use the Logo for Participating if your company is a participating vendor.
- Do: Use the Logo for Software Developers if your company is a participating vendor and has passed MultiSpeak Version 2.2 compliance testing on at least one product.
- Don’t: Use a Logo for Compliant/Interoperable Product with a product that has not been certified by an approved testing organization as meeting the MultiSpeak specification, even if the product is currently being tested for compliance or interoperability.
- Don’t: Use a Compliant/Interoperable Product Logo in reference to a vendor or company. The Logos for Compliant and Interoperable Products should only be used to refer to products, and only to specific products that have been certified by an approved testing organization for MultiSpeak compliance or interoperability.
A MultiSpeak Participating Vendor is a company that is a member of the MultiSpeak Initiative and is actively participating in the development of compliant or interoperable products.
- This logo identifies vendors that may or may not office MultiSpeak compliant or interoperable products.
- Therefore, this logo is the appropriate logo for use by vendors who are still in development of compliant or interoperable products.
- This logo appears in solid black on a white background. It is permissible to reflect the black and white, but only out of a color which has a tonal range darker than the equivalent of 50% gray. Otherwise, the solid black logo must be utilized.
A MultiSpeak Software Developer is a company that is a member of the MultiSpeak Initiative and provides software products that have tested compliant with the MultiSpeak (Version 2.2) specification or interoperable with the MultiSpeak3 (or higher) specification.
- This logo may only be used to identify a software developer with a compliant or interoperable product or products.
- The text “MultiSpeak Software Developer” appears over a 50% screened image of the MultiSpeak design surrounded by a circle.
The Logo for Compliant Products (general) may only be used in connection with the sale or advertising of a product that has been certified by an independent testing organization as complying with what NRECA determines is a current version of the MultiSpeak specifications.
- This logo does not specify compliant with a specific version of the MultiSpeak specification.
- The Logo for Compliant Products version-specific (Version 2.2) may only be used in connection with the sale or advertising of a product that has been certified by an independent testing organization as complying with the specific version of the MultiSpeak specification.
The Logo for Interoperable Products version specific (currently Version 3 and Version 4 ) may only be used in connection with the sale or advertising of a product that has been certified by an independent testing organization as having passed MultiSpeak interoperability testing for the particular version.
- NRECA offers a MultiSpeak Integrator training class. A person who has attended this class (for a version of the MultiSpeak specification that NRECA determines is current), will receive a certificate of training from NRECA.
- Either an electric utility, or company providing services to electric utilities, that is a member in good standing of the MultiSpeak Initiative and employs at least one person who has received the MultiSpeak Integrator Logo.
The basic MultiSpeak logo should only be used when referring to the MultiSpeak Initiative. Otherwise, please select the appropriate MultiSpeak Vendor or Product Logo.
The following is guidance on how to refer to MultiSpeak in advertising, product packaging, promotional merchandise or materials, on web sites or in other electronic or print media.
Text references regarding participation.
If your company is a member of the MultiSpeak Initiative:
- Do: “ABC Software Interface is a MultiSpeak Participating Vendor.”
If your company is a member of the MultiSpeak Initiative and provides software products that have tested compliant with the MultiSpeak Version 2.2 (or higher) specification or passed interoperability testing for the MultiSpeak Version 3 (or higher) specification:
- Do: “ABC Software Interface is a MultiSpeak Software Developer.”
Text references regarding compliance or interoperability.
If your product HAS passed compliance or interoperability testing:
- Do: “ABC Software Interface is a MultiSpeak3 Interoperable product.”
- Do: “ABC Software Interface is designed to work with MultiSpeak.”
Use of compliance labels. Compliance labels have been developed for each product that has passed compliance testing for Version 2.2 interfaces. Compliant products should bear the appropriate compliance label on the product packaging. The label includes the name of the product, the name of the vendor, the type of application, and the MultiSpeak functions and supported interfaces. Labels may only be affixed to products that have been tested and certified compliant with a specific version of the MultiSpeak specification by an independent testing organization.
- Use of trademarks in print advertising and promotional materials. Pursuant to the license agreement, any advertising you develop that uses the MultiSpeak trademarks must be truthful and not misleading.
- You may not make false claims of MultiSpeak certification. Compliance or interoperability is not demonstrated until the product has been tested and certified by an independent testing organization that it meets the MultiSpeak specification.
- Space permitting, your advertising or product packaging should contain the current copy of the compliance label for any particular product you are claiming is MultiSpeak compliant.
- If space does not permit your advertising to contain the compliance label, then your advertisement should conspicuously state that a copy of your compliance label is available from www.multispeak.org.
- Space permitting, your advertising or product packaging may contain the current copy of the products and interfaces table from your assertion statement in any advertising or product packaging in which you are claiming a particular product has passed MultiSpeak interoperability testing. Alternatively, your advertising may state that a copy of your assertion statement is available from www.multispeak.org.
Use of MultiSpeak logos on web sites
It is appropriate to use the MultiSpeak logos on web sites for the purposes of company identification and product promotion. The specifications noted in these guidelines regarding color, font, sizing, placement and clear space should be observed.
- It is NOT appropriate to use the MultiSpeak logos on web sites in the following ways:
- As a navigation button.
- As a hotlink, except to link to the www.multispeak.org web site.
- With static effects or highlight “glows.”
- With animation, i.e. no moving components such as rotating, flashing, fade in/out, etc.
- As a watermark or screen background.
- To create a frame or the appearance of a framed document
Use of MultiSpeak logos in presentations
It is appropriate to use the MultiSpeak logos in your presentations for the purposes of company identification and product promotion.
- When using a MultiSpeak logo, the specifications noted in these guidelines regarding color, font, sizing, placement and clear space should be observed.
- Clearly identify your company by name with your logo and any product name or logo in a prominent location in the presentation (such as on the title page, in headings, in the design template, etc.).
Use of MultiSpeak logos in print or electronic publications
It is appropriate to use the MultiSpeak logos in publications (e.g. client newsletters, seminar materials, articles, etc.) for the purpose of company and product identification.
- When using a MultiSpeak logo, the specifications noted in these guidelines regarding color, font, sizing, placement and clear space should be observed to the extent possible.
- The publisher’s name and logo (and/or relevant company or product name and logo) should be prominently displayed (such as on the masthead, title block, cover, spine, title page, email subject line, etc.) to clearly identify that this is not a MultiSpeak publication produced by or for NRECA.
Special claims regarding data model compatibility
Companies providing core technologies-such as a core GIS- upon which MultiSpeakcompliant or interoperable solutions may be built, but which technologies cannot themselves be MultiSpeakcompliant or interoperable, may still make appropriate claims regarding compatibility. For example, “ABC Technology uses a MultiSpeakcompatible data model” would be appropriate when the data model has been tested for compatibility and passed. (The test for compatibility includes all data objects and fields necessary to support all required fields for all interfaces defined in the MultiSpeak specification that can be applied to the core technology.)
Other than such core technologies that undergo and pass the objective testing, you may not make claims regarding compatibility.
For more information about data model compatibility testing, please contact Gary McNaughton of Cornice Engineering at 928-963-4062 or firstname.lastname@example.org.