To ensure consistency in how the MultiSpeak logos are presented, the following graphic standards for font, color, placement, sizing, etc. must be followed.  These graphic standards apply to ALL the MultiSpeak logos, unless the specific guidelines for a particular Vendor/Product logo state otherwise.

logo-multispeak-initiative-color

To ensure consistency in how the MultiSpeak Logos are presented, the following graphic standards for font, color, placement, sizing, etc. must be followed.  These graphic standards apply to ALL the MultiSpeak logos, unless the specific guidelines for a particular Vendor/Product logo state otherwise.

logo-multispeak-initiative-black

The single-color Multi-Speak Logo must be reproduced as shown with NO variation.  All elements (both the mark and title) should be solid black.

multispeak-logousage-blackbackground

Besides white, the only other color the full-color logo can appear on is solid black.

multispeak-logousage-reversebackground

The MultiSpeak logo can be reversed out of any color that has a tonal equivalent of at least 50% gray. Please note that all elements are reproduced in solid white.

Please make sure the MultiSpeak mark is reproduced in these CMYK percentages.

multispeak-cmyk-values

To ensure that the MultiSpeak logo is clearly legible in every instance, please follow these sizing guidelines.

multispeak-logo-sizing-limits

If the MultiSpeak logo must be reproduced smaller than 1.875″ in width, please use the solid black logo. This eliminates the potential for poor screen alignment to affect the integrity of the logo.

To ensure that the MultiSpeak logo is clearly legible in every instance, please follow these placement guidelines.

multispeak-logo-distance-helper

Please keep ample spaces surrounding the logo clear of any other graphic items or text. As a general rule, the clear area should be at least the equivalent distance of the mark in the logo.

multispeak-logo-multiples-exampleThe MultiSpeak logos are designed to be used in tandem with your existing  company and/or product logo.  Keep in mind that using a MultiSpeak logo with your  existing company or product logo may not always work well, that is, it may not be visually pleasing to locate the logos next to each other, i.e.  side by side, or stacked vertically.  In some cases a better design solution would be separate the two elements visually.  For example, use the MultiSpeak logo at the bottom of your print ad layout  rather than next to your logo at the top.

Always ensure that you have sufficient “air,” or open spaces, surrounding a MultiSpeak logo.  Crowding a MultiSpeak logo against text, other logos or another design element can diminish its impact.  The space between your company or product logo and the MultiSpeak logo can be NO LESS than the width of the MultiSpeak “boomerang” mark.

multispeak-logo-multiples-spacing

In black and white applications, the logo should always reproduce in either 100% black or 100% white.

When the background grayscale is less than 40%, the logo should appear in 100% black.

Follow these examples to ensure optimum contrast between logo and background.

0% 20% 40% 80% 100%

multispeak-logo-greyscale-usage

One of the most important aspects of maintaining a brand image is through consistent font usage.  The more fonts an organization uses the more confusing its brand message becomes.  The name MultiSpeak, when used as part of the logo, is always shown in font TrebuchetMS.  “Multi” appears in boldface.  “Speak” appears in roman face.

multispeak-font-trebuchet

Whether in use as part of the logo or shown merely in text form, MultiSpeak is always shown as one word, with no spacing or hyphens between “Multi” and “Speak” is always capitalized.

Set character spacing to normal.  This typeface should not be condenses or expanded in any way.  Use uppercase and lowercase, except for abbreviations (e.g. REC) which should appear in uppercase.  The logotype should be set flush left.  Set leading between the lines to normal.

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